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Purchasing jewellery, particularly fine diamonds, can be a daunting and overwhelming prospect. With so many blogs, commercials, and marketing campaigns sharing information, consumers may find it difficult to know where to begin or how to separate one diamond brand from another. Fortunately, we are working to make things simpler with a brand of diamonds that is so exclusive, less than one percent of the world’s diamonds can carry the name and we are the only jeweller in the Okanagan to be selected to carry these rare diamonds.
European Goldsmith is one of only five jewellers in the province selected to carry Forevermark, the diamond brand from The De Beers Group of Companies. Forevermark is built on the promise that each and every one of their diamonds is beautiful, rare, and responsibly sourced. Due to the high quality standards of Forevermark, less than one percent of the world’s diamonds are eligible to become Forevermark. In keeping with the promise of responsibly sourced diamonds, Forevermark diamonds originate from just a handful of carefully selected mines, which benefit the people, community and country where they are located. Each diamond’s journey is tracked and traced.
Forevermark’s promise provides reassurance that diamond shoppers can purchase a Forevermark diamond without the time and stress of researching the 4 Cs: cut, colour, clarity, and carat weight. Their diamonds are guaranteed to be top of the line and of the highest quality.
“Offering our customers something special is what we pride ourselves on, and as the only Authorised Forevermark Jeweller in the Okanagan, we are able to provide a unique, luxury product,” said co-owner Kim Berg. “It’s great to be acknowledged by The De Beers Group of Companies and Forevermark in this way and it really speaks to our commitment to quality and service.”
A family run business, European Goldsmith is co-owned by Master Goldsmith John Berg, who works on-site to better serve customers. Having apprenticed under a master European goldsmith, wood carver, and diamond cutter, John Berg is able to craft beautiful custom jewellery in-store, often incorporating Forevermark diamonds into earrings, necklaces, rings, and more.
Photo Credit: Forevermark
Loose Forevermark diamonds can be used to create a beautiful custom piece at European Goldsmith.
“We make a promise to our customers that each piece of fine jewellery that we offer is of superb quality and carefully crafted to our client’s specifications,” Mr.Berg explained. “Whether you are buying a pre-made piece or working with us to create your own unique, beautiful design, you really can’t go wrong by selecting a Forevermark diamond. They are exceptional and among the finest diamonds that I’ve seen in my more than 30 years as a goldsmith.”